“Coach Will literally saved my life.”

– Rob Lalain, lost 140 pounds on Will’s 90 Day Challenge

Wanting to be there for your family, striving for a better quality of life, and having a desire for overall well-being are just some of the reasons for wanting to lose weight; but finding a reliable weight loss method can be difficult and confusing, which more often than not leads to discouragement and failure.

With Will’s 90 Day Challenge, you won’t be overwhelmed with deciphering diet fads and workout routines, instead, you’ll have a clear and proven weight loss plan that is not only effective and safe, but simple too, with someone who will keep you accountable every step of the way.

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Our Principles


No treadmill? No problem. With Will’s 90 Day Challenge there’s no need for expensive equipment. All that’s required is 30 minutes per day (15 minutes in the morning & at night) and a set of stairs.


If you’re serious about weight loss, change starts in the kitchen. No pre-made or processed foods, just simple, easy to follow meal plans, made with real food, catered to you. Attack each day, one meal at a time.


Perhaps the biggest challenge for anyone trying to lose weight is being held accountable. Daily check-ins will keep you honest and on track to meeting your weight loss goal.



“This challenge was by far one of the most mentally demanding things I’ve ever done. I’ve been an athlete all my life and never worried about weight until the past few years where I’ve just watched it creep up. I tried everything and never stuck to it, not to mention I hate any food that is healthy for you.

“Will was there to encourage me and listen to me complain on the hard days, only to tell me ‘it’s just food.’ In the beginning when it was the most crucial time for me (to stick with this or quit) he continued to tell me to only take it one meal at a time which is what I told myself every meal for a while and I’m most certain that’s what got me through it. Will is a great source of knowledge and always let me know that we would hit my goal – which we did!

“With Will’s help I dropped 35 pounds, my body fat percentage went down 5.7% and I lost 4.8 points on my BMI along with losing 24.5 inches all over.

“If you are needing something drastic to get yourself into gear – Will is your guy and this is your program.” — Karissa King

Karissa King’s Story

Austin Conway