“Coach Will literally saved my life.”

– Rob Lalain, lost 140 pounds on Will’s 90 Day Challenge

Wanting to be there for your family, striving for a better quality of life, and having a desire for overall well-being are just some of the reasons for wanting to lose weight; but finding a reliable weight loss method can be difficult and confusing, which more often than not leads to discouragement and failure.

With Will’s 90 Day Challenge, you won’t be overwhelmed with deciphering diet fads and workout routines, instead, you’ll have a clear and proven weight loss plan that is not only effective and safe, but simple too, with someone who will keep you accountable every step of the way.

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Our Principles


No treadmill? No problem. With Will’s 90 Day Challenge there’s no need for expensive equipment. All that’s required is 30 minutes per day (15 minutes in the morning & at night) and a set of stairs.


If you’re serious about weight loss, change starts in the kitchen. No pre-made or processed foods, just simple, easy to follow meal plans, made with real food, catered to you. Attack each day, one meal at a time.


Perhaps the biggest challenge for anyone trying to lose weight is being held accountable. Daily check-ins will keep you honest and on track to meeting your weight loss goal.


Will, I want to sincerely thank you for time & energy you spent with me on this journey. I will forever be grateful and strongly recommend your amazing 90 challenge concept. — Read Rocco’s full story

Rocco Before & After

Rocco Pollifrone

Through this process, I’ve learned how to incorporate Will’s guidelines into my daily meals once I’m off the plan. I have no doubt that I will be able to maintain my weight loss once I am complete because of everything he’s taught me. — Read Tyler’s full story

Tyler Altman